Brand Identity Refresh
A concept brand refresh for a fictional company, showing how we build a consistent identity across packaging, social, and print.
- Fictional brand
- Fernwood & Co.
- Type
- Concept project
- Format
- Interactive demo
Explore the live demo
The brand system we delivered. Click through the board — the color swatches are copyable.
FERNWOOD & CO.
Est. 2019
Color palette · click to copy
Challenge & solution
A quick look at what we walked into and how we approached it.
The brief we set ourselves: a self-made logo that had been outgrown, and inconsistent colors and typography across every touchpoint.
We designed the concept with a new mark, a full color and type system, and documented brand guidelines so future assets stay consistent.
What this concept is built to show
About this project: this is a Techifyed concept built for demonstration. The brand is fictional, and no client results are claimed. It shows how we would approach a similar brief for your business.
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